White House Marketing shows support for Cystic Fibrosis Fighters and attends OC Great Strides Walk

White House Marketing continues to show support for those fighting different illnesses; and, Cystic Fibrosis is a major life-threatening disease. To bring in awareness for this critical disease, representatives attended OC Great Strides Event.

Press Release (ePRNews.com) – CORONA, Calif. – May 31, 2017 – “One of our employees came to me stating that her friend’s daughter has been fighting Cystic Fibrosis for almost ten years and they are doing a walk for donations in Oklahoma,”declared Randy W., the president of White House Marketing. “Knowing that we wouldn’t be able to fly everyone to Oklahoma for the walk, I decided to send representatives to Huntington Beach Great Strides so we could indirectly help this little girl, Kaitlyn.”

Cystic fibrosis (CF) is a life-threatening genetic disease that ravages the lungs and digestive system. Many CF fighters spend most days medicated and masked. Because of the attack on the immune system, it is very easy for CF fighters to become violently ill from the common cold. The Cystic Fibrosis Foundation is the leading contributor to finding a cure and modern medicines that can help to provide relief for CF fighters.

Great Strides in Huntington Beach was held on May 21st in Orange County. The event was to raise money for a cure for Cystic Fibrosis. All of the vendors were volunteers from major corporations who donated. BJ’s Steakhouse provided pizza to all those in attendance. Water and hand sanitizer was provided by Walgreens and other companies. Orange County Fire Departments brought fire trucks for the children to get inside. Several popular singers showed up to donate their time and talent and show their support for the CF fighters.

Great Strides has events all over the nation throughout the year. Small donations are just as important as those making large donations. Every little bit helps. This particular event raised $338,926. The Oklahoma City Great Strides event (held on May 13th) raised $107,894. All donations go directly to finding a cure and new developments in technology to attack this terrible disease.

Recognizing Kaitlyn Callahan: Kaitlyn Callahan was diagnosed with CF when she was an infant. “I remember the day when I found out…here I come Google. I tried to find out everything I could to try and understand what my friends were going through. Over the years, they’ve had so many scares and so many weeks in hospitals. But, what amazes me most is that this little girl is so grateful for every happy breath she takes. A local news station did a story on her and she was holding up a peace sign with all kinds of wires and tubes connected to her body…if people were half as happy as this little girl…(smiles)…. Kaitlyn turned 10 years old on May 30th. And, all of her family and friends are blessed for another year. Happy birthday, Kaitlyn! #SaltyKat” said a close Callahan friend that works for White House Marketing in Corona.

About White House Marketing
White House Marketing is a dynamic communication and business consulting services firm. Their team of marketing specialists is dedicated to leveraging innovative promotional initiatives to empower their clients’brand growth. They take advantage of cutting edge research and unique channels to consistently exceed clients’outreach goals. By injecting personal interaction into all of their campaigns, the White House Marketing team is able to build a rapport between businesses and their customers. This has resulted in a track record of superior return on investment and customer acquisition for the firm’s clients.

White House Marketing supports Epilepsy Awareness and Autism Awareness

CORONA, CA White House Marketings president is an avid supporter of bringing awareness to different charities for those suffering with different disabilities, challenges, and handicaps.

 

“Everyone knows someone—whether a family member or friend—that suffers from some type of illness,” declared Randy W., the president of White House Marketing. “I think its important to know your employees and know what is important to them.”

 

Purple Day is celebrated annually on March 26th. Although November is Epilepsy Awareness Month, every year countries all over the world come together to spread awareness on people who suffer with epilepsy. It is estimated that one in every 100 people suffer from epilepsy, which is approximately 50 million people worldwide.

 

The teams of direct marketing representatives and managers have an opportunity to see thousands of people each day. As he put it, “There may not always be an event for all our offices to attend; but, by wearing a simple ribbon, it draws curiosity about epilepsy awareness to those masses.”

 

It was not a requirement to wear a purple ribbon on March 26th; an employee started participating in it years ago. “People would ask her every March 26th ‘what is the ribbon for?’ continued Randy. “Now, years later, every single person—without being asked to—wore a ribbon on March 26th.”

 

White House Marketing representatives attend Walk In The Vines for Autism

 

April is Autism Awareness month. On April 2, 2017, several White House Marketing representatives attended Walk In The Vines for Autism. This event is held each year in Temecula, California. WHM representatives enjoyed the beautiful two mile walk, hot air balloons, and scenic views of Temecula’s Wine Country at the annual walk. According to the coordinator of Walk In the Vines for Autism, approximately 1,000 walkers were present and about 50,000 dollars was raised to go towards families with an Autistic person in the household.

 

Walk In The Vines for Autism is coordinated by Our Nicholas Foundation. Our Nicholas Foundation was started by a local family whose son, Nicholas was diagnosed with autism at a young age. So, his parents started Our Nicholas Foundation to promote Autism Awareness and provide support for families and programs for those diagnosed with Autism. One representative stated, “It is an honor to be a part of a company that has such a good heart. As the father of an autistic son, many companies don’t understand the struggles that go along with inabilities to communicate with your only child. Knowing that Foundations like Our Nicholas Foundation works to help families like mine…well, it touches my heart; I’m so proud to be attending this event today.”

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White House Marketing, Inc. Boosts Happiness

We all want to be happier, right? This isn’t to say that everyone is miserable. It’s just that gratitude and joy never get old or boring. Here at White House Marketing, Inc., we’re always seeking new ways to enhance our happiness. Fortunately, there is plenty of scientific research to guide us. Here are some proven techniques to bring quality to your life:

Immerse Yourself in Culture: Visit a museum, see a play, or try some ethnic cuisine. One expansive study found that engaging in cultural activities lowers depression and anxiety while raising satisfaction.

Keep a Diary: At White House Marketing, Inc., we discovered that journaling every day will allow you to record the joyful moments in your life. Whenever you’re having a bad day, you can feel uplifted by reviewing what you’ve written.

Listen to Sad Music: This may seem counterintuitive, but listening to sad songs will allow you to release your melancholy feelings. Research indicates that this activity provides catharsis and consolation.

Invest in Experiences: People like to buy things because things are tangible. However, while nice, material possessions aren’t what really matters. Invest your experiences into making memories. Take your family camping instead of shopping, for instance.

Time at the theater, a diary entry, a sappy song, and a picnic in the park can go a long way in creating more joy in your life. Take these suggestions from White House Marketing, Inc. and earn more happiness.

White House Marketing, Inc. on Loyalty

Workers have more options than they once had, which allows them some discernment when it comes to where and how they work. As such, employers no longer wield as much power. They must make greater effort to ensure their teams’ needs are met and that they remain engaged. According to our leaders at White House Marketing, Inc., this means managers must earn the loyalty of their people by maintaining rewarding office cultures.

There are two primary areas on which to focus when building such an environment. One pertains to collaboration and cooperation. It’s up to you to make sure relevant information is shared freely and clearly throughout your organization. In addition to a high level of transparency, most decisions and problems should be addressed using a consensus-based approach. This way, everyone will know they are valued members of the whole, and that their opinions and input matter.

At White House Marketing, Inc., we understand community and contribution to constitute the other primary area of focus in a healthy work atmosphere. People want to make a difference in others’ lives. They want their work to benefit consumers, for instance. They also care greatly about improving their communities. This makes giveback a must in any company culture.

Developing the kind of workplace that will ensure employee loyalty requires substantial investment. Without these fundamental aspects of a supportive environment, however, any effort you make will crumble. We at White House Marketing, Inc. urge you to first establish the foundation, and continue building your culture from there.

White House Marketing Helps You Identify Great Workers

It’s one thing to hire people with exceptional skills; it’s another to bring in employees who make you enjoy coming to work every day. We at White House Marketing recognize the inherent difficulty in finding peo-ple who satisfy both of these conditions. Thankfully, LinkedIn CEO Jeff Weiner has shared the attributes he looks for when hiring ideal employees. We’d like to share his thoughts here.

Weiner begins by finding people with the ability to dream big. He seeks individuals who can think on a massive scale without limits, because he believes that kind of vision is very inspiring to the rest of a team. In fact, Weiner believes that this type of unbridled ambition can influence the trajectory of an entire organ-ization, and we at White House Marketing agree wholeheartedly.

The next logical qualification is the ability to actually get things done. As Weiner sees it, a person has to know how to break visionary goals down into small parts in order to achieve them. He or she must also be able to overcome objections and fight through obstacles, because transformative ideas tend to come up against some resistance. In short, Weiner looks for people who can get the job done, no matter what.

What makes Weiner’s ideal employee stand out even more is the fact that he or she can have visionary ideas, persist to achieve them, and actually have fun in the process. That’s what really separates his per-fect team members from everyone else – they truly enjoy their work despite how stressful and demanding it might be.

Our team at White House Marketing hopes you can find people with the rare set of attributes that Jeff Weiner suggests.

White House Marketing Explains How to Make Millions – by 30

These days, many people finish their higher education indebted with school loans and unsure where they’re going. It’s understandable, then, that the idea of becoming a millionaire by age 30 seems highly unlikely. Nonetheless, we at White House Marketing know that there are ways for this to become a reality.

Considering the economic environment, you’ll need to start by trying to raise your income incrementally. Follow where the money is at currently; this will help you to find lucrative opportunities. While you’re at it, avoid indulgences. Stay away from fancy gadgets and other luxuries – those will come in due time.

Also, saving money is fine but investing it is better. Money really does make money. Ideally, you should earn more from your investments than from your actual work. Your debt can even make you money if you manage it appropriately. For instance, borrow for a reliable vehicle if you need to it sustain a well-paying job. Don’t acquire a credit card just because you feel like it.

Finally, our team members at White House Marketing have learned that making wealth a priority is the only way to earn it. This means outworking others and refusing to settle for mediocrity. Set the bar high for yourself; don’t put your goal at $1 million, aim for $10 million instead.

When those millions start rolling in, be sure to help others get to the top as well. Otherwise, it will get quite lonely up there by yourself and all that money won’t be nearly as much fun!

White House Marketing Shares Effective Networking Tips

It isn’t what you know, it’s who you know. Many have heard this old saying, and it’s true that your contacts are extremely valuable. As such, the ability to network well is a necessary skill for all aspiring business professionals. We at White House Marketing contend that it involves a lot more than simply exchanging business cards. Here are some useful techniques:

Get Involved: You can’t expand your network just by sitting in your office. You’ll need to engage with others, and be open to sharing experiences with them and learning from them. Present yourself to others and show them your vision. Help them understand you.

Listen Actively: Effective listening is an essential skill. In doing so, you learn what you have in common with others, and what inspires and motivates them. With this information, you can devise ways to add value to their lives. Make sure you remember what’s important to them – they’ll be impressed by your interest.

Follow Up: This is a standard networking practice, but it’s important enough to be worthy of emphasis. All relationships must be nurtured on an ongoing basis – and professional connections are no different. The stronger they get, the better your position will be to ask for assistance when you need it (of course, always express your appreciation when you get it.)

Our team members at White House Marketing understand that networking isn’t easy. In fact, it can be downright nerve-wracking sometimes. We urge you to work through any trepidation you may feel and utilize the tips highlighted here.

White House Marketing Discusses the Prioritization of Profits

Part of the appeal of becoming an entrepreneur is the idea of making money. While we at White House Marketing see nothing wrong with focusing on the dollar signs, we think it’s important to point out the difficulty of driving profits – especially in young businesses. After all, there’s a reason they’re regarded as a bottom line.

In fact, a lot of business leaders subscribe to an old-school business mentality. They operate on the premise that expenses must first be subtracted from sales, and that the profit is what remains. We also considered this to be the standard formula of business, until we learned about the Recency Effect.

Entrepreneurial expert Mike Michalowicz describes the Recency Effect as the idea that people tend to think in terms of whatever has happened recently. If they have a lot of something, such as money, they believe that things are going great and spend freely. If their bank accounts are somewhat sparse, however, they plan more carefully. In other words, our behavior is dictated by what we perceive.

Michalowicz uses this concept to explain how business leaders can prioritize their profits, and our team at White House Marketing finds it quite intriguing. Instead of the traditional formula, he suggests taking a certain percentage of sales before dealing with expenses, and allocating them as profits. When those profits are safely tucked away into their own account, they won’t be visible – and there will be minimal temptation to spend freely. Instead, the money designated for sales will be utilized wisely.

What do you think of this approach?

Build a Noteworthy Conference Panel with Suggestions from White House Marketing

As we at White House Marketing have discovered, putting together the perfect panel for a conference can be pretty difficult. You’ll need to find the right group of people to keep your attendees interested instead of tempted to leave or play with their phones. Here are some of the essentials:

The Moderator: The moderator is the key to a successful panel. He or she will ask the right probing questions and bring points of contention to the forefront of discussion. The moderator doesn’t need to be an expert on the subject matter, but will need to keep everything rolling and interesting.

Insist on Practice: Be sure to make your panelists practice. A problem with panels is many people don’t think they need to prepare, so therefore they don’t. Help them get ready by asking sample questions and determine some follow-up questions to ask, too. If someone refuses to prepare, consider a replacement.

The Opening: Don’t make introductions and opening statements long. Focus on getting to the point of the panel and not on explaining what everyone’s done before. The attendees are there to learn new skills and information.

The Discussion: A great panel will give the audience time to think and apply the information that they’ve learned. Support the moderator by discouraging poor panel behavior, such as verbosity and monopolization. Don’t let things run too long, either. Ending early is okay, however, because it’ll give attendees the chance to network.

Our team members at White House Marketing understand that putting together a panel is a challenge, but you can certainly simplify the process by heeding this information.

White House Marketing Offers Ideas for Creating a Great Co-Working Space

Co-working spaces are extremely useful resources, especially for entrepreneurs who may not be ready to deal with the overhead costs of a private office. A co-working space is an area where people from different businesses can work, collaborate on projects, and network with one another. The benefits for these spaces are plentiful, but many professionals aren’t located in areas that offer them. If you can’t find one in your community, we at White House Marketing suggest that you create your own.

Do the Research: Don’t assume that people will come just because you create a co-working space. First assess the community and determine whether there’s any interest. You may even need to educate some on what a co-working space is.

Consider the Cost: A co-working space can be a costly investment, and most of these offices break even and are not-for-profit. It’s important to be clear with yourself on the investment and continued expenses associated with this project.

Identify a Location: The space should be conveniently located for those who will participate, and easy to find for those who will come later. Invest in utilities, such as Internet, first. For furniture, consider donated items and letting those participating add their own decorations.

Market It: Advertise this space like you are profiting from it. Don’t solely focus on the local area, because traveling businesspeople can become great participants. Look into small business development centers or the local chamber of commerce for help or resources that they can provide.

Get Some Guidance: Reach out to other co-working spaces in other cities for advice. Collaborate with the people who run them to help make your space even better. They are growing in popularity, so resources should become more abundantly available over time.

Our team members at White House Marketing hope that you will implement this strategy to develop a co-working space in your community.

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