White House Marketing Shares Effective Networking Tips

It isn’t what you know, it’s who you know. Many have heard this old saying, and it’s true that your contacts are extremely valuable. As such, the ability to network well is a necessary skill for all aspiring business professionals. We at White House Marketing contend that it involves a lot more than simply exchanging business cards. Here are some useful techniques:

Get Involved: You can’t expand your network just by sitting in your office. You’ll need to engage with others, and be open to sharing experiences with them and learning from them. Present yourself to others and show them your vision. Help them understand you.

Listen Actively: Effective listening is an essential skill. In doing so, you learn what you have in common with others, and what inspires and motivates them. With this information, you can devise ways to add value to their lives. Make sure you remember what’s important to them – they’ll be impressed by your interest.

Follow Up: This is a standard networking practice, but it’s important enough to be worthy of emphasis. All relationships must be nurtured on an ongoing basis – and professional connections are no different. The stronger they get, the better your position will be to ask for assistance when you need it (of course, always express your appreciation when you get it.)

Our team members at White House Marketing understand that networking isn’t easy. In fact, it can be downright nerve-wracking sometimes. We urge you to work through any trepidation you may feel and utilize the tips highlighted here.

White House Marketing Discusses the Prioritization of Profits

Part of the appeal of becoming an entrepreneur is the idea of making money. While we at White House Marketing see nothing wrong with focusing on the dollar signs, we think it’s important to point out the difficulty of driving profits – especially in young businesses. After all, there’s a reason they’re regarded as a bottom line.

In fact, a lot of business leaders subscribe to an old-school business mentality. They operate on the premise that expenses must first be subtracted from sales, and that the profit is what remains. We also considered this to be the standard formula of business, until we learned about the Recency Effect.

Entrepreneurial expert Mike Michalowicz describes the Recency Effect as the idea that people tend to think in terms of whatever has happened recently. If they have a lot of something, such as money, they believe that things are going great and spend freely. If their bank accounts are somewhat sparse, however, they plan more carefully. In other words, our behavior is dictated by what we perceive.

Michalowicz uses this concept to explain how business leaders can prioritize their profits, and our team at White House Marketing finds it quite intriguing. Instead of the traditional formula, he suggests taking a certain percentage of sales before dealing with expenses, and allocating them as profits. When those profits are safely tucked away into their own account, they won’t be visible – and there will be minimal temptation to spend freely. Instead, the money designated for sales will be utilized wisely.

What do you think of this approach?

Build a Noteworthy Conference Panel with Suggestions from White House Marketing

As we at White House Marketing have discovered, putting together the perfect panel for a conference can be pretty difficult. You’ll need to find the right group of people to keep your attendees interested instead of tempted to leave or play with their phones. Here are some of the essentials:

The Moderator: The moderator is the key to a successful panel. He or she will ask the right probing questions and bring points of contention to the forefront of discussion. The moderator doesn’t need to be an expert on the subject matter, but will need to keep everything rolling and interesting.

Insist on Practice: Be sure to make your panelists practice. A problem with panels is many people don’t think they need to prepare, so therefore they don’t. Help them get ready by asking sample questions and determine some follow-up questions to ask, too. If someone refuses to prepare, consider a replacement.

The Opening: Don’t make introductions and opening statements long. Focus on getting to the point of the panel and not on explaining what everyone’s done before. The attendees are there to learn new skills and information.

The Discussion: A great panel will give the audience time to think and apply the information that they’ve learned. Support the moderator by discouraging poor panel behavior, such as verbosity and monopolization. Don’t let things run too long, either. Ending early is okay, however, because it’ll give attendees the chance to network.

Our team members at White House Marketing understand that putting together a panel is a challenge, but you can certainly simplify the process by heeding this information.

White House Marketing Offers Ideas for Creating a Great Co-Working Space

Co-working spaces are extremely useful resources, especially for entrepreneurs who may not be ready to deal with the overhead costs of a private office. A co-working space is an area where people from different businesses can work, collaborate on projects, and network with one another. The benefits for these spaces are plentiful, but many professionals aren’t located in areas that offer them. If you can’t find one in your community, we at White House Marketing suggest that you create your own.

Do the Research: Don’t assume that people will come just because you create a co-working space. First assess the community and determine whether there’s any interest. You may even need to educate some on what a co-working space is.

Consider the Cost: A co-working space can be a costly investment, and most of these offices break even and are not-for-profit. It’s important to be clear with yourself on the investment and continued expenses associated with this project.

Identify a Location: The space should be conveniently located for those who will participate, and easy to find for those who will come later. Invest in utilities, such as Internet, first. For furniture, consider donated items and letting those participating add their own decorations.

Market It: Advertise this space like you are profiting from it. Don’t solely focus on the local area, because traveling businesspeople can become great participants. Look into small business development centers or the local chamber of commerce for help or resources that they can provide.

Get Some Guidance: Reach out to other co-working spaces in other cities for advice. Collaborate with the people who run them to help make your space even better. They are growing in popularity, so resources should become more abundantly available over time.

Our team members at White House Marketing hope that you will implement this strategy to develop a co-working space in your community.

White House Marketing’s 2015 Resolutions for Entrepreneurs

Happy New Year! Are you ready for a few quick resolutions to help you grow your business in 2015? Our team at White House Marketing has assembled some tips on how you can make a mark this year:

Resolve to Confront Challenges: Maybe it’s a skill you’ve been putting off learning, or a difficult conversation you’ve avoided long enough. Make a plan to tackle those unpleasant issues as soon as possible this year, and set a game plan for making key improvements to your business that will make you more efficient, productive, and profitable. One hint: let apps do some of your work.

Resolve to Help Others: Whether its matching a new business connection with a source for one of their needs, or giving back to the community, let 2015 be the year that you focus on sharing your time and resources to help others. You’ll be amazed at not only how good it feels, but also at how much your business benefits as a result.

Resolve to Improve Your Work Life and Personal Life Balance: Have you been making a habit of 16-hour days and working every weekend? In 2015, allow yourself some time to enjoy the hard-earned fruits of your labor. Be home for dinner with your family as often as possible, set a time limit for how long you spend at the office on Saturday or Sunday, and make plans to which you can look forward, like a vacation or even a getaway weekend.

As with any resolution, your best chance of success is to write your goals down and create a plan to achieve them. From our White House Marketing team to yours, may your 2015 be filled with prosperity and peace.

Understanding Jobs’ Leadership, with White House Marketing

Perhaps the most iconic innovator of our time, the late Steve Jobs, Apple’s founder, had a unique leadership style very much based on his Zen beliefs. Today, businesses around the globe are eager to capture the essence of his leadership. Our team at White House Marketing have also studied Jobs’ style and found some interesting points to share.

One of the differentiators between Apple and its competitors comes from its simplicity. This characterizes Jobs’ leadership succinctly. He was all about maintaining focus and simplifying. He would only allow his team to work on three or four projects at most in order to make them extraordinary.

Jobs was a believer in taking responsibility for the user experience from end to end. This resulted in the seamless integration of Apple products and devices that we use today. Jobs also believed in putting products before profits, and not cutting corners. Even packaging and presentation were constructed to be appealing, as are the stores in which Apple products are sold. The quest for perfection was very much engrained in Jobs, who was known to delay the release of a product, or anything he worked on, until he was sure it would excel.

Interestingly enough, despite the popularity of Apple products, Jobs did not place much faith in marketing focus groups. His assumption was that the products were so innovative that consumers wouldn’t even realize the features or construction were something they would want. He considered Henry Ford’s approach to cars, being that if asked what they wanted in a vehicle, people would say a faster horse.

Finally, one of the reasons Apple has always appeared to be cutting-edge isn’t because the company was the first to do something. It’s because Jobs believed that when behind, it’s better to leapfrog to the front than merely catch up. This legacy continues today in each Apple release.

Advice to New Business Owners from White House Marketing

Congratulations! You just launched your own business. As an interactive marketing firm, our associates at White House Marketing are often in contact with entrepreneurs from ventures of all sizes. Here is some of best advice we’ve gleaned:

Leverage Your Knowledge (and That of Others): Your business should be about what you know best. Therefore, it is important that you have knowledge in your industry. If you don’t, you need to find out where to get it – and quick. However, you don’t have to be a master at everything. If you need someone with a particular skill, make it a point to know where you can outsource work that falls outside of your area of knowledge.

Maintain Your Focus: Once you start your own business, you’ll find everyone you know suddenly has a great idea. However, not every idea is going to lead you down a path you want to follow. Stick to your business plan and bank these concepts for later assessment.

Understand That as a Startup, No One is Going to Hand You a Large Sum of Money: Even if you have a top-notch idea, until you start to materialize it and fully develop it, investors are not going to want to fund it. If it’s not something you can fund from your own profits or resources, you may need to scale it back until you can start to invest capital into your operations.

Finally, stay healthy. Many entrepreneurs become so focused on pushing their businesses that they forget to take care of themselves. Eat right, rest, and exercise. You’ll feel energized and your business will benefit from it as well.

White House Marketing Presents Lessons from Mandela’s Leadership

As a world leader, the late Nelson Mandela will always stand out as exemplary due to his natural leadership style that propelled him from activist, to prisoner, to president of South Africa – a country whose government at one time would have never recognized a man of color. Mandela’s capacity to inspire people is a story our associates at White House Marketing are eager to share.

The first thing to realize about Mandela is that he was able to influence people without the title of a leader. He captivated a nation during his 27-year imprisonment, as well as his five years as president. He was able to integrate, motivate, and mobilize his supporters because he recognized that leadership is about behavior, not position. Every aspiring leader should remember this and begin to exhibit his or her leadership abilities, regardless of role.

As someone who spent the better part of his adult life behind bars, one would understand if Mandela was inclined to retaliate. Instead he chose to forgive and collaborate, with a focus on building a unified country. He listened to others and leveraged his insights. As a business leader, remember that it’s important to reconcile and cooperate with others for the greater good.

Perhaps Mandela’s greatest strength was his tenacity. The culture of South Africa, in which apartheid was at the very core, was seemingly impossible to change. Mandela, however, never lost his faith that the country could someday abolish the laws that segregated people. Innovative business leaders share this trait in that they often face dismissals of ground-breaking ideas.

It’s easy to be amazed at all that Nelson Mandela, a Nobel Peace Prize recipient, accomplished in his life. However, as the White House Marketing team notes, the leadership characteristics he demonstrated can be adopted by any leader who wishes to inspire and overcome the obstacles in his or her path.

How to Lead, Presented by White House Marketing

It’s always important to learn from mistakes, and no one has ever said those mistakes have to be yours. Sometimes, as our associates at White House Marketing have noted, the best lessons come from failures. This is especially true in leadership, which is why we’re sharing these worst practices (and how to avoid them).

Even as a manager, you might have a full workload of your own. You may be inclined to feel that you have to finish what’s on your agenda before you tend to your team. This is a big mistake. Teams need their leaders to be present. They are your number one job. If you fail to make time for your colleagues because you’re too busy, it will reflect in how they perform. The same goes for defining goals, specifying project details with clear instructions, delegating assignments, and providing feedback. This is all part of nurturing and inspiring your team.

Your interactions with your team are important as well. While it is acceptable to develop a cordial relationship based on mutual trust and respect, be mindful of being perceived as overly friendly. For both your comfort and that of your team, professional boundaries should be delineated. Similarly, your team watches what you do, so lead by example. If you don’t treat customers with respect or you arrive to work late every day, you can’t expect them to behave differently.

Last, be careful when hiring. Even if you have an urgent need to fill a position, invest the time in finding the right individual for the role instead of rushing your search, as you could end up with someone who is not a good fit.

You can avoid these mistakes as leader by being present for your team, providing clear communication, leading by example, and taking care in hiring. Good luck!

PRESS RELEASE : White House Marketing Discusses Goal Setting for New Year

TUCSON, AZ – As 2015 begins in earnest, the White House Marketing management team has been diligently working on setting annual goals for their firm. They have adapted an approach to developing objectives they believe is worth sharing with others.

Randy, the company’s director of operations, expressed his excitement about the team’s plans for this year. “We had an outstanding 2014, and 2015 is going to be even better,” he exclaimed. “Our number one priority is, of course, helping brands grow and expand into new markets, and to attract the attention of other customers who will benefit from the products and services we represent.”

“As we generate more business for these brands, we expect to see White House Marketing grow as well,” Randy noted. “For instance, we look forward to expanding into new locations and adding to our team of highly qualified associates – who I fully credit for our success so far.”

The interactive marketing firm’s management team cites that their approach to establishing goals has made the process much easier than they expected. “It’s easy to write down goals, and hope that you’ll reach them,” said Randy. “However, we want to ensure that we achieve them. Therefore, we focus on ensuring that they are detailed and specific, that they’re reasonably attainable given market conditions, measurable, and time-sensitive. We’ve also added several milestones that will serve as check points throughout the year to help us assess how far we’ve come and whether need to make adjustments to stay on track.”

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