White House Marketing is Inspired by Warren Buffett

The team at White House Marketing sets a high standard for themselves. It is our ambition to provide the best, most effective experiential advertising campaigns to be found anywhere in Arizona and beyond. This is a lofty goal, and sometimes we look to the accomplishments of great people for some inspiration. One of the people we look to for encouragement is Warren Buffett.

Nicknamed the Oracle of Omaha for his seemingly magical ability to predict market trends, Mr Buffett has a net worth of over $60 billion. He is still the active leader of Berkshire Hathaway, the investment company he started almost 40 years ago, and when he finally retires his responsibilities will have to be split between two people. Yet, despite all his amazing wealth and success, Mr. Buffett still lives in the same house he bought back in the ‘50s for a little over $30,000.

Despite his wealth, Mr. Buffett is famous for openly admitting how tax laws unfairly favour the rich. He has often been in the news for his candid admissions on how little he pays in taxes (proportionally) compared to far less wealthy people than himself. President Obama is working toward the passage of the Buffet Rule, which would lay a minimum 30% income tax on anyone earning over $1 million a year. Mr. Buffett is also an incredibly generous philanthropist, recently pledging to donate the bulk of his wealth to charity after his death.

Warren Buffett is a billionaire with heart, and a worthy source of inspiration for White House Marketing.

How Travel Opportunities Benefit White House Marketing

We appreciate the power of a fresh perspective at White House Marketing. Our organization embodies a fresh standpoint on how to market, after all. So when we have the power to freshen our point of view, we take it. Two of the most valuable ways we have of changing the way we look at the world are conferences and retreats.

There are a number of benefits to be had from journeying to these weekend getaways. One of the first, and most powerful, for us is the revitalizing effect to be enjoyed from a weekend getaway. Time spent relaxing, networking with industry leaders, and strengthening relationships within our own team helps us feel refreshed and energized. Retreats and conferences also allow us to slow down and reflect on our accomplishments thus far, make new goals, and learn what has and has not worked for other high achievers.

This is why we value the opportunity to attend the Rest and Relaxation Retreat every year to honor our top performers. This retreat is designed specifically to rebuild our depleted stores of motivation. The beautiful scenery, pampering at the health spa, and extravagant awards ceremony are all designed not just to reward, but to rejuvenate.

These benefits are also why we send our executives to our quarterly leadership conferences in Texas.  The team building, education, and networking opportunities help us to absorb information and cultivate relationships that keep us sharp and inspired.

Travel opportunities are an investment, but one that provides a high return for the team at White House Marketing.

White House Marketing Discusses Four Tips For Impactful Public Speaking

Personal interactions are the cornerstone of White House Marketing’s business. So if you walk into our office, chances are you’ll find quite a few strong speakers. Unfortunately, this skill doesn’t come naturally for everyone. So, we’ve identified these four tips that can help make you a more impactful speaker:


  1. Before You Speak, Think About Your Audience: Before you say anything, you should be sure to understand your audience as well as you can. The best speeches and presentations are always tailored for the people listening to them. You can’t do this unless you first spending time analyzing those people. Be sure to ask yourself who they are and why they will be interested in what you have to say. From there, focus what you say on the parts that are most engaging for your audience.


  1. Hook Your Audience From the First Word: This may seem obvious; and frankly, it is. However, it isn’t something you should take for granted. The first couple of minutes of your presentation are crucial. You should spend the most time considering your first few words to ensure that they will immediately make your audience interested in listening to the rest of your speech.


  1. Always Include a Solution: In every speech or presentation, you should be addressing a problem that is relevant to your audience. Always make sure that you are offering a solution to that problem during your speech. This is the crux of persuasive speaking.


  1. Ask Your Audience to do Something: Every presentation should include a call to action for your audience. If your speech has made an impact, they should be inspired to take some sort of action. However, if you neglect to tell them what you want them to do, you will be missing a significant opportunity.


At White House Marketing, we have repeatedly leveraged these public speaking habits to our benefit. Keep these four ideas in mind when you are writing your next speech or presentation. Hopefully you will find that you are far more impactful and persuasive.

White House Marketing Discusses Productivity, Time Management

The White House Marketing team is an extremely energetic group. One of our favorite topics of conversation around the office is productivity hacking. We have all tried a variety of different tips and tricks to get more done in a day; some of which have been very useful, others not as much. Interestingly the most universally effective productivity secret we have found is also one of the simplest: work on the most important tasks during your most productive hours.


This is based on the fact that everyone naturally has a certain period in the day when they are their most productive. When and how long this time is varies from person to person; but we all have that point in the day when we get the most done. It is only logical to focus on our highest-leverage tasks during this period. That way we can be super productive when working on more impactful work, and save the other stuff for the rest of the day.


Unfortunately, identifying that certain time of day is not the easiest thing to do. We’ve found that there are a few steps that you can take to efficiently map out your productivity flow throughout the day. The first trick to this process is choosing a relatively light day; if you try to identify your most productive hours on a day when you have no time to rest, you won’t have the necessary control over your schedule.


The next step is extremely simple: keep track of what you do in a day and how you feel while doing it. With that data in hand, start to analyze the patterns. You should begin noticing times when you feel in the groove and get a lot done. Once you’ve identified the best time, use them to accomplish your most important tasks for the day.


If you are still struggling to find you most productive hours, try asking others for their observations of your flow throughout the day; they may notice something that you haven’t. If you take advantage of these tricks, you can greatly increase your productivity each day.

White House Marketing, Inc., Introduces Five CEOs With Good Advice for Small Businesses

White House Marketing, Inc., gives you the opportunity to learn by example. Here are the best tips from five successful CEOs for small businesses seeking growth and success.


1. Robert Reid of Intaccct Corporation: Hold People Accountable


Robert Reid recommends giving each team member quarterly goals consistent with the company mission. Check in, have meetings, and discuss these objectives to hold them accountable to these standards.


2. Shane Robison of Fusion-io: Dispose of Your Ego


Robison believes that micromanaging team members and working from a perception of self‑absorption fails miserably. The better way to approach your team is to respect their expertise and grant them discretion while also being there to provide guidance. Management is not about you. It is about encouraging a team to produce the best results.


3. Chau Nguyen of Campus Special: Hire Talent and Delegate to Them


Even as a CEO, you do not know everything. Nguyen recognizes the expertise of his talent and defers to them. Hire the best people and most of your work will already be done.


4. Keith Krach of DocuSign: Embrace Enthusiasm


Your product will not pass muster with the consumer market unless it excites you. Krach believes business owners and leaders must follow their passion and let their energy be contagious. Team members will believe in you and consumers will want to learn more about your product.


5. Anthony Bruce of APT: Hire Compatible People


Bruce recommends finding people who will work well in a team. Excellence can be overshadowed with negativity quickly if a team member does not get along with others.


Allow these tips to inspire you to find the best in your business today. The advice offered by these CEOs reminds you to put your business first. Doing so will enable you to hire the best people and maintain your passion for your objectives.

White House Marketing, Inc., Shares Four Tips to Make That Conference Count

Removing yourself from behind the virtual wall of your digital network is often intimidating. However, White House Marketing, Inc., sees conferences as networking and learning tools you cannot replicate easily. Make conferences work for you with these four tips.


1. Define Objectives


Know what you want from the conference. This will be a big outlay of time and money and if you cannot define your objective, it may be worth skipping. Know your goals ahead of time whether it is to get a specific message across or network with a particular group of people.


2. Bring the Right People


Bring people with a vested interest in doing well at the conference. If you have team members who are simply not enthusiastic, let them stay home to run the office. People who are interested in attending and ready to make new connections are the best to accompany you and help spread your company’s message.


3. Design a System to Track Your Connections


Use a spreadsheet or other tool to track who you talk to and how to reach them. Add a few details so you can remember them better. You will like meet hundreds of people and you want a system to keep them all straight.


4. Follow Up After the Event


Send thank you notes to participants. Ask to connect through social media, whether that is LinkedIn or Facebook; keep the momentum of the connection going and help it evolve to something more significant for your career.


With a good plan, a conference can be very productive if you can avoid social pitfalls. Attend that conference with specific goals and be prepared to meet new people. That winning formula will make the time and money a good investment.


White House Marketing, Inc., Shares Their Secrets to a Great Business Card

White House Marketing_team

White House Marketing shares four different ways to create the best business card for your business.

If You Are All Business

Keep it minimalistic but make it an extension of who you are. Remember less is more. Modern and clean make you look more professional. Avoid putting social media on the card, since you’re all about the business.

If You Are Trying To Break The Ice

The business card shouldn’t be a a far extension of who you are. They should be conversation starters. Also, remember to use humor as your ally. Use the business card to make sure people remember you versus your business.

If You Want To Showcase Your Work

This pertains highly to designers, photographer, or other visual creative, your cards are your portfolio. A good idea would to put your Instagram feed on the back of the cards. This helps drive more people to a particular social media that highlights the designs.

If You Want To Show Off Your Aesthetic

Entice someone with your business card, make it unique. Always think of your business card as a tiny piece of art and use it as a walking billboard. Just remember, don’t feel the pressure to get your design to sum up everything about your business, use it as an introduction.

Read the Full Article Here

White House Marketing, Inc., Reflects on Workplace Innovation

Every business claims to want innovation but White House Marketing, Inc., frequently finds that sometimes it is unintentionally discouraged. To keep a flow of new and creative ideas, your office needs to provide the right environment and managers need to be prepared to embrace change.

Innovation requires change and risk-taking. Both these aspects can be terrifying for those in leadership who likely succeeded under a different set of rules. Rather than perceive change as a threat, accept that all things change—trends, market forces, consumer preferences, and even the nature of the available workforce. Fighting these changes will not help your business evolve. Accepting them as reality and finding the best way to make innovation work for your office will support growth.


Additionally, you should develop a structure within your workplace that allows team members to share new ideas. Put aside time for special meetings where everyone discusses what does and does not work and their perceptions on how to improve. Pay attention to emails from workers that suggest other outcomes. Remember to respond to them and do not just put them aside as a low priority. Team members who do not feel like you listen to them are unlikely to share their ideas and may take them to another firm.


What’s more, leadership is also necessary for innovation to thrive. Maintain a combination of creative people, processes, and focus. Listen to feedback and do not become defensive. Criticizing a process that seems inefficient is not the same as feedback on your leadership skills or personality.


Finally, an innovative workplace is one of open communication. It allows dialog between leaders and their teams. It respects the experience of others. The best way to promote new ideas is to build an environment where they are welcome.

White House Marketing, Inc., is Removing This Word From Our Vocabulary

White House Marketing, Inc.,’s team is refraining from the word failure this month. During one of our studies we found more successful business leaders do not use this word.

By removing the word failure from our vocabulary we can see a brighter future and a higher success rate for our team and business.  The word itself makes a lot of us want to crawl in a ditch and that does not help anyone succeed. By using the word as a crutch it can also hinder the progression of our team in the company.

White House Marketing, Inc.,’s team would like to go the whole month of July without using failure as a crutch. Can you?

Read the Full Article Here

White House Marketing, Inc.,’s Team is Making Important Investments

The team at White House Marketing, Inc., believes in the importance of setting ourselves up for success. In order to do so, we must invest in our future. We are investing in 10 things to help boost our lives well into our 30s.


Gym membership: In the U.S. we end up spending $2 trillion annually on healthcare expenses. In order to help save ourselves money, time and our health, we are going to invest in a gym membership, just $10 will do.


Three bottles of good wine: Wine is a great thing to invest in, not only does it come in handy while hosting dinner parties but it can be traded on the Wine Stock Exchange, thus making you money as well.


Kiva: Kiva is a non-for-profit microfinance organizations that allows anyone to loan  money to third-world-businesses enterprises. The minimum investment is $25 and you are helping businesses around the world grow.


Social media strategy: A recent study shows that 18 to 34-year-old Americans spend on average 3.8 hours a day on social networking websites. Might as well make this platform into something worth money.

 Read the Full Article Here