CORONA, CA – White House Marketing recognizes the rising number of homeless people in Los Angeles and decides to make a small impact for the holidays.
A White House Marketing representative, Yesica R. came into the office with a sigh of sadness under her voice one day. When she was asked, “what’s wrong?”, she stated that she was extremely affected by a viral video she saw on Facebook. The video was an interview with a homeless man in New York. He was talking about his typical days, how hard it is to find a job without having a residence, and the sadness he encounters during the holiday season by not having a home to go home to.
On December 22, 2017, a group of White House Marketing groups of representatives put together 150 sack lunches to hand out to homeless people. The sacks were filled with food and beverage items including sandwiches, chips, and non-perishables. All grocery items were donated by WHM employees. Each two-person group met at the office to put together sacks and drove to different areas of Riverside and Los Angeles.
Last year, it was reported that there are approximately 58,000 ho meless people in Los Angeles. That number did not extend to surrounding areas. The Los Angeles Times came out with an article stating the reported estimated number was extremely low. The LA Times also stated in the article that “The count does not purport to tap every person who experiences bouts of homelessness over a year, but rather produces a snapshot of the street and shelter population that can be used to shape policy and distribute funding.”
So, although WHM could only reach 150 people in those areas, the tears of joy, hugs of appreciation, and happiness on their faces made the entire event well-worthwhile. Yesica says, “I really like working for a company that actually cares about what the employees care about. For someone to ask me what was wrong, ask to see the video, and encourage the food drive to take place was amazing. And, even though it was just one meal, I…we…made a difference in someone’s life today even if they don’t have a home to go to.”