White House Marketing shows support for Cystic Fibrosis Fighters and attends OC Great Strides Walk

White House Marketing continues to show support for those fighting different illnesses; and, Cystic Fibrosis is a major life-threatening disease. To bring in awareness for this critical disease, representatives attended OC Great Strides Event.

Press Release (ePRNews.com) – CORONA, Calif. – May 31, 2017 – “One of our employees came to me stating that her friend’s daughter has been fighting Cystic Fibrosis for almost ten years and they are doing a walk for donations in Oklahoma,”declared Randy W., the president of White House Marketing. “Knowing that we wouldn’t be able to fly everyone to Oklahoma for the walk, I decided to send representatives to Huntington Beach Great Strides so we could indirectly help this little girl, Kaitlyn.”

Cystic fibrosis (CF) is a life-threatening genetic disease that ravages the lungs and digestive system. Many CF fighters spend most days medicated and masked. Because of the attack on the immune system, it is very easy for CF fighters to become violently ill from the common cold. The Cystic Fibrosis Foundation is the leading contributor to finding a cure and modern medicines that can help to provide relief for CF fighters.

Great Strides in Huntington Beach was held on May 21st in Orange County. The event was to raise money for a cure for Cystic Fibrosis. All of the vendors were volunteers from major corporations who donated. BJ’s Steakhouse provided pizza to all those in attendance. Water and hand sanitizer was provided by Walgreens and other companies. Orange County Fire Departments brought fire trucks for the children to get inside. Several popular singers showed up to donate their time and talent and show their support for the CF fighters.

Great Strides has events all over the nation throughout the year. Small donations are just as important as those making large donations. Every little bit helps. This particular event raised $338,926. The Oklahoma City Great Strides event (held on May 13th) raised $107,894. All donations go directly to finding a cure and new developments in technology to attack this terrible disease.

Recognizing Kaitlyn Callahan: Kaitlyn Callahan was diagnosed with CF when she was an infant. “I remember the day when I found out…here I come Google. I tried to find out everything I could to try and understand what my friends were going through. Over the years, they’ve had so many scares and so many weeks in hospitals. But, what amazes me most is that this little girl is so grateful for every happy breath she takes. A local news station did a story on her and she was holding up a peace sign with all kinds of wires and tubes connected to her body…if people were half as happy as this little girl…(smiles)…. Kaitlyn turned 10 years old on May 30th. And, all of her family and friends are blessed for another year. Happy birthday, Kaitlyn! #SaltyKat” said a close Callahan friend that works for White House Marketing in Corona.

About White House Marketing
White House Marketing is a dynamic communication and business consulting services firm. Their team of marketing specialists is dedicated to leveraging innovative promotional initiatives to empower their clients’brand growth. They take advantage of cutting edge research and unique channels to consistently exceed clients’outreach goals. By injecting personal interaction into all of their campaigns, the White House Marketing team is able to build a rapport between businesses and their customers. This has resulted in a track record of superior return on investment and customer acquisition for the firm’s clients.

White House Marketing on Leadership Through Listening

 

 

 

 

 

 

 

At White House Marketing, we often talk about inspirational leaders. It is fun to discuss the kinds of people who can use their voices to move mountains. However, oftentimes being a good leader is less about speaking and more about listening. Great managers know that their team is the greatest asset. So it only makes sense to listen and use that talented team to its full potential.

Listening as a leader offers a lot of benefits. Taking the time to hear what your team has to say can help you to foresee possible issues. This can be hugely advantageous because you have the chance to address them before they come up. For example, you may learn about a difficulty your customers are having that you can address before they become upset by it.

If you listen to your team’s thoughts and ideas, you can create a culture of openness. Perhaps one of your team members has a new idea for a feature. Or perhaps one of them has an idea to streamline your operations. Even if it never results in game changing ideas, listening to you team lets them know that you value their opinions.

There are a few simple ways to let your team know that you are ready to listen. One of the best things to do is to ask them for constructive criticism. Regularly offering them a chance to let you know how you can be a better boss. Another important step is to openly ask for thoughts when a problem arises. Many times it will come down to you to make a final decision; but asking your team for their input will signal to them that their thoughts matter.

The White House Marketing team is all about listening. Whether we are communicating with our team, our clients, or their customers, we always try to listen more than we speak. This has led to fantastic results; we recommend you try it too.

White House Marketing is Happy, Here Are Five Ways You Can be Too

 

 

 

 

 

 

 

We all have a different set of goals in life. Some people seek money, some seek fame, some seek power, and some seek something completely different. However, there is one thing that everyone wants out of life: happiness. Unfortunately being happy doesn’t always just happen. The White House Marketing team has compiled the following list of secrets to happiness that we use ourselves, every day.

Seek New Experiences: It is hard to feel happy when you feel stuck. Routine and monotony lead to boredom. If you are always searching for new and exciting experiences, you will be more likely to find things that make you happy.

Force Yourself to be Positive: You probably don’t realize how much control you have over your own feelings. By simply reminding yourself to think positively, you will soon find each day seeming a little brighter.

Nurture Your Relationships: Humans are a naturally social species. We enjoy, and in many ways need, regular interaction with others. Although you shouldn’t maintain detrimental relationships, you should make sure to nurture relationships with people who make you happy. After all, being able to share your journey with others is always fun.

Look for Meaning and Pursue It: Whether you’re the type of person who finds fulfillment in your career, with your family, in religion, or in some other way, it is important to recognize this and pursue meaning. If you’re in a job you dislike and have always dreamed of a different career, it is worth investing the time to pursue that dream.

Help Someone In Need: Altruism can help to satisfy both our social and fulfillment needs. It is hard not to feel good when you spend time help someone less fortunate. Try to regularly find time to help someone who needs it.

Everyone wants to be happy. At White House Marketing, we have realized that happiness is in our reach if we actively seek it. Use these five tips and you can start making yourself happy too.

White House Marketing Discusses Four Tips For Impactful Public Speaking

Personal interactions are the cornerstone of White House Marketing’s business. So if you walk into our office, chances are you’ll find quite a few strong speakers. Unfortunately, this skill doesn’t come naturally for everyone. So, we’ve identified these four tips that can help make you a more impactful speaker:

 

  1. Before You Speak, Think About Your Audience: Before you say anything, you should be sure to understand your audience as well as you can. The best speeches and presentations are always tailored for the people listening to them. You can’t do this unless you first spending time analyzing those people. Be sure to ask yourself who they are and why they will be interested in what you have to say. From there, focus what you say on the parts that are most engaging for your audience.

 

  1. Hook Your Audience From the First Word: This may seem obvious; and frankly, it is. However, it isn’t something you should take for granted. The first couple of minutes of your presentation are crucial. You should spend the most time considering your first few words to ensure that they will immediately make your audience interested in listening to the rest of your speech.

 

  1. Always Include a Solution: In every speech or presentation, you should be addressing a problem that is relevant to your audience. Always make sure that you are offering a solution to that problem during your speech. This is the crux of persuasive speaking.

 

  1. Ask Your Audience to do Something: Every presentation should include a call to action for your audience. If your speech has made an impact, they should be inspired to take some sort of action. However, if you neglect to tell them what you want them to do, you will be missing a significant opportunity.

 

At White House Marketing, we have repeatedly leveraged these public speaking habits to our benefit. Keep these four ideas in mind when you are writing your next speech or presentation. Hopefully you will find that you are far more impactful and persuasive.

White House Marketing Discusses Productivity, Time Management

The White House Marketing team is an extremely energetic group. One of our favorite topics of conversation around the office is productivity hacking. We have all tried a variety of different tips and tricks to get more done in a day; some of which have been very useful, others not as much. Interestingly the most universally effective productivity secret we have found is also one of the simplest: work on the most important tasks during your most productive hours.

 

This is based on the fact that everyone naturally has a certain period in the day when they are their most productive. When and how long this time is varies from person to person; but we all have that point in the day when we get the most done. It is only logical to focus on our highest-leverage tasks during this period. That way we can be super productive when working on more impactful work, and save the other stuff for the rest of the day.

 

Unfortunately, identifying that certain time of day is not the easiest thing to do. We’ve found that there are a few steps that you can take to efficiently map out your productivity flow throughout the day. The first trick to this process is choosing a relatively light day; if you try to identify your most productive hours on a day when you have no time to rest, you won’t have the necessary control over your schedule.

 

The next step is extremely simple: keep track of what you do in a day and how you feel while doing it. With that data in hand, start to analyze the patterns. You should begin noticing times when you feel in the groove and get a lot done. Once you’ve identified the best time, use them to accomplish your most important tasks for the day.

 

If you are still struggling to find you most productive hours, try asking others for their observations of your flow throughout the day; they may notice something that you haven’t. If you take advantage of these tricks, you can greatly increase your productivity each day.

White House Marketing, Inc., Introduces Five CEOs With Good Advice for Small Businesses

White House Marketing, Inc., gives you the opportunity to learn by example. Here are the best tips from five successful CEOs for small businesses seeking growth and success.

 

1. Robert Reid of Intaccct Corporation: Hold People Accountable

 

Robert Reid recommends giving each team member quarterly goals consistent with the company mission. Check in, have meetings, and discuss these objectives to hold them accountable to these standards.

 

2. Shane Robison of Fusion-io: Dispose of Your Ego

 

Robison believes that micromanaging team members and working from a perception of self‑absorption fails miserably. The better way to approach your team is to respect their expertise and grant them discretion while also being there to provide guidance. Management is not about you. It is about encouraging a team to produce the best results.

 

3. Chau Nguyen of Campus Special: Hire Talent and Delegate to Them

 

Even as a CEO, you do not know everything. Nguyen recognizes the expertise of his talent and defers to them. Hire the best people and most of your work will already be done.

 

4. Keith Krach of DocuSign: Embrace Enthusiasm

 

Your product will not pass muster with the consumer market unless it excites you. Krach believes business owners and leaders must follow their passion and let their energy be contagious. Team members will believe in you and consumers will want to learn more about your product.

 

5. Anthony Bruce of APT: Hire Compatible People

 

Bruce recommends finding people who will work well in a team. Excellence can be overshadowed with negativity quickly if a team member does not get along with others.

 

Allow these tips to inspire you to find the best in your business today. The advice offered by these CEOs reminds you to put your business first. Doing so will enable you to hire the best people and maintain your passion for your objectives.

White House Marketing, Inc., Shares Four Tips to Make That Conference Count

Removing yourself from behind the virtual wall of your digital network is often intimidating. However, White House Marketing, Inc., sees conferences as networking and learning tools you cannot replicate easily. Make conferences work for you with these four tips.

 

1. Define Objectives

 

Know what you want from the conference. This will be a big outlay of time and money and if you cannot define your objective, it may be worth skipping. Know your goals ahead of time whether it is to get a specific message across or network with a particular group of people.

 

2. Bring the Right People

 

Bring people with a vested interest in doing well at the conference. If you have team members who are simply not enthusiastic, let them stay home to run the office. People who are interested in attending and ready to make new connections are the best to accompany you and help spread your company’s message.

 

3. Design a System to Track Your Connections

 

Use a spreadsheet or other tool to track who you talk to and how to reach them. Add a few details so you can remember them better. You will like meet hundreds of people and you want a system to keep them all straight.

 

4. Follow Up After the Event

 

Send thank you notes to participants. Ask to connect through social media, whether that is LinkedIn or Facebook; keep the momentum of the connection going and help it evolve to something more significant for your career.

 

With a good plan, a conference can be very productive if you can avoid social pitfalls. Attend that conference with specific goals and be prepared to meet new people. That winning formula will make the time and money a good investment.

 

White House Marketing, Inc., Shares Their Secrets to a Great Business Card

White House Marketing_team

White House Marketing shares four different ways to create the best business card for your business.

If You Are All Business

Keep it minimalistic but make it an extension of who you are. Remember less is more. Modern and clean make you look more professional. Avoid putting social media on the card, since you’re all about the business.

If You Are Trying To Break The Ice

The business card shouldn’t be a a far extension of who you are. They should be conversation starters. Also, remember to use humor as your ally. Use the business card to make sure people remember you versus your business.

If You Want To Showcase Your Work

This pertains highly to designers, photographer, or other visual creative, your cards are your portfolio. A good idea would to put your Instagram feed on the back of the cards. This helps drive more people to a particular social media that highlights the designs.

If You Want To Show Off Your Aesthetic

Entice someone with your business card, make it unique. Always think of your business card as a tiny piece of art and use it as a walking billboard. Just remember, don’t feel the pressure to get your design to sum up everything about your business, use it as an introduction.

Read the Full Article Here

White House Marketing, Inc., Shares 7 Habits of Remarkably Successful Leaders

The team at White House Marketing, Inc., is working on making these 7 habits of remarkably successful leaders our habits as well.

Leadership is more than an art, it is a science. Anyone can become better and more successful at being a leader through habits and time.

White House Marketing, Inc., strives to make each of our team members more successful at being a leader by following seven habits.

  1. Perspire
  2. Show grace under pressure
  3. Have integrity
  4. Inspire teamwork
  5. Have unwavering faith in yourself and your people
  6. communicate
  7. Look at the big picture

By following these seven habits, our team at White House Marketing, Inc., will become better, more successful leaders at anytime.

Read the Full Article Here

White House Marketing, Inc., Reflects on Workplace Innovation

Every business claims to want innovation but White House Marketing, Inc., frequently finds that sometimes it is unintentionally discouraged. To keep a flow of new and creative ideas, your office needs to provide the right environment and managers need to be prepared to embrace change.

Innovation requires change and risk-taking. Both these aspects can be terrifying for those in leadership who likely succeeded under a different set of rules. Rather than perceive change as a threat, accept that all things change—trends, market forces, consumer preferences, and even the nature of the available workforce. Fighting these changes will not help your business evolve. Accepting them as reality and finding the best way to make innovation work for your office will support growth.

 

Additionally, you should develop a structure within your workplace that allows team members to share new ideas. Put aside time for special meetings where everyone discusses what does and does not work and their perceptions on how to improve. Pay attention to emails from workers that suggest other outcomes. Remember to respond to them and do not just put them aside as a low priority. Team members who do not feel like you listen to them are unlikely to share their ideas and may take them to another firm.

 

What’s more, leadership is also necessary for innovation to thrive. Maintain a combination of creative people, processes, and focus. Listen to feedback and do not become defensive. Criticizing a process that seems inefficient is not the same as feedback on your leadership skills or personality.

 

Finally, an innovative workplace is one of open communication. It allows dialog between leaders and their teams. It respects the experience of others. The best way to promote new ideas is to build an environment where they are welcome.

BACK