Here at White House Marketing, we know that running a marathon takes incredible stamina and determi-nation. The same things are required to grow a successful startup, and we’d like to examine the other ways that startup life is like running a marathon.
One similarity between these pursuits is the importance of preparation. If you’re preparing to run a mara-thon, you must watch your diet carefully and adhere to a strict training regimen. You have to prepare yourself with equal dedication if you’re planning to start your own business, because you need to deter-mine whether you have the right people on your team and how you will differentiate from your competi-tion.
You need a lot of patience to run a 26.2-mile race, and you also have to pace yourself if you want to achieve lasting success as an entrepreneur. New companies need the flexibility to adapt, grow, and thrive, because their leaders certainly don’t have all the answers at the beginning. We at White House Marketing suggest taking things one step at a time when building a business. You can’t run mile 26 until you run the previous 25, and you can’t reach your ultimate goals until you achieve the preliminary ones.
Our team at White House Marketing understands how difficult it is to be patient while growing your busi-ness. We encourage you to think like a marathon runner and pace yourself as you pursue your ambitions.