Personal interactions are the cornerstone of White House Marketing’s business. So if you walk into our office, chances are you’ll find quite a few strong speakers. Unfortunately, this skill doesn’t come naturally for everyone. So, we’ve identified these four tips that can help make you a more impactful speaker:
- Before You Speak, Think About Your Audience: Before you say anything, you should be sure to understand your audience as well as you can. The best speeches and presentations are always tailored for the people listening to them. You can’t do this unless you first spending time analyzing those people. Be sure to ask yourself who they are and why they will be interested in what you have to say. From there, focus what you say on the parts that are most engaging for your audience.
- Hook Your Audience From the First Word: This may seem obvious; and frankly, it is. However, it isn’t something you should take for granted. The first couple of minutes of your presentation are crucial. You should spend the most time considering your first few words to ensure that they will immediately make your audience interested in listening to the rest of your speech.
- Always Include a Solution: In every speech or presentation, you should be addressing a problem that is relevant to your audience. Always make sure that you are offering a solution to that problem during your speech. This is the crux of persuasive speaking.
- Ask Your Audience to do Something: Every presentation should include a call to action for your audience. If your speech has made an impact, they should be inspired to take some sort of action. However, if you neglect to tell them what you want them to do, you will be missing a significant opportunity.
At White House Marketing, we have repeatedly leveraged these public speaking habits to our benefit. Keep these four ideas in mind when you are writing your next speech or presentation. Hopefully you will find that you are far more impactful and persuasive.