Co-working spaces are extremely useful resources, especially for entrepreneurs who may not be ready to deal with the overhead costs of a private office. A co-working space is an area where people from different businesses can work, collaborate on projects, and network with one another. The benefits for these spaces are plentiful, but many professionals aren’t located in areas that offer them. If you can’t find one in your community, we at White House Marketing suggest that you create your own.
• Do the Research: Don’t assume that people will come just because you create a co-working space. First assess the community and determine whether there’s any interest. You may even need to educate some on what a co-working space is.
• Consider the Cost: A co-working space can be a costly investment, and most of these offices break even and are not-for-profit. It’s important to be clear with yourself on the investment and continued expenses associated with this project.
• Identify a Location: The space should be conveniently located for those who will participate, and easy to find for those who will come later. Invest in utilities, such as Internet, first. For furniture, consider donated items and letting those participating add their own decorations.
• Market It: Advertise this space like you are profiting from it. Don’t solely focus on the local area, because traveling businesspeople can become great participants. Look into small business development centers or the local chamber of commerce for help or resources that they can provide.
• Get Some Guidance: Reach out to other co-working spaces in other cities for advice. Collaborate with the people who run them to help make your space even better. They are growing in popularity, so resources should become more abundantly available over time.
Our team members at White House Marketing hope that you will implement this strategy to develop a co-working space in your community.