Removing yourself from behind the virtual wall of your digital network is often intimidating. However, White House Marketing, Inc., sees conferences as networking and learning tools you cannot replicate easily. Make conferences work for you with these four tips.
1. Define Objectives
Know what you want from the conference. This will be a big outlay of time and money and if you cannot define your objective, it may be worth skipping. Know your goals ahead of time whether it is to get a specific message across or network with a particular group of people.
2. Bring the Right People
Bring people with a vested interest in doing well at the conference. If you have team members who are simply not enthusiastic, let them stay home to run the office. People who are interested in attending and ready to make new connections are the best to accompany you and help spread your company’s message.
3. Design a System to Track Your Connections
Use a spreadsheet or other tool to track who you talk to and how to reach them. Add a few details so you can remember them better. You will like meet hundreds of people and you want a system to keep them all straight.
4. Follow Up After the Event
Send thank you notes to participants. Ask to connect through social media, whether that is LinkedIn or Facebook; keep the momentum of the connection going and help it evolve to something more significant for your career.
With a good plan, a conference can be very productive if you can avoid social pitfalls. Attend that conference with specific goals and be prepared to meet new people. That winning formula will make the time and money a good investment.